Making history with
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The response to the campaign was strong, with hundreds of photo uploads, and thousands of comments on posts. People were tagging their mates, family members and workmates. Fans shared their nickname stories, showcased their man caves featuring the customised bottles, and told their reasons for getting the labels - 21st birthday parties, anniversary gifts, and simply 'just because'.
We introduced Jim Beam to the likes of influencer marketing by partnering them up with a group of well known Kiwi personalities. They were after a few big fish and a couple of guppies, so we approached people with varied weight in following and engagement. The likes of Jimi Jackson and Jupiter Project helped secure the Jim Beam White persona and drive people in store.
Team Beam know a good thing when they see one. The campaign has made so much noise that they’ve decided to keep it going a little while longer. So far we’ve had over one million impressions, seen epic levels of interaction, maintained an incredibly low cost per engagement and driven those results into store. We’re stoked, but are celebrating responsibly...